Businesses, like people, come in all shapes, sizes, and varieties. One type of business many people overlook is solopreneurship. This is a business model where the creator is the one and only employee. They may decide to hire contract workers or partner with an up-and-comer, but at the end of the day, these relationships would start - and stay - temporary.
It’s a daunting task, but tech can make it possible for those who might have otherwise never considered it. Here’s a look at five tech tools that might make solopreneurship easier for you:
1. Access to Experts
Solopreneurs may function as their company’s sole employee, but that doesn’t mean they have to do everything on their own. In fact, the savvy business owner knows when they need to outsource something to the experts. For example, if you don’t have web design skills, you can hire CSS experts to get your website looking sharp and running properly. Thanks to online job boards, you can access pros all over the world.
2. Access to Up-And-Comers
Not every task requires the attention of an expert. In some cases, smaller tasks like data analysis, prospecting, content creation and research can be outsourced to college students in similar fields looking to gain experience. Sites like Choose Apprentice help you connect with vetted, reliable and knowledgeable students with the skills to provide professional results.
3. Organization Tools
When you run a company solo, being well organized is an absolute must. Fortunately, there are a ton of effective, user-friendly project management and organization tools on the market right now. Look for something that offers a good balance of useful tools and pleasing aesthetics. It might seem impractical, but good graphic design actually goes a long way toward improving our interest and engagement with a program - meaning you’ll use it more often and more effectively.
It’s a given that a solopreneur needs to keep track of finances, but if you’re planning on using a spreadsheet, you’re doing yourself a disservice. There are several excellent budget programs out there designed specifically for small business owners. With the right software, you won’t just know the numbers are right - you’ll also get valuable feedback you can use to improve spending in the future.
5. Marketing Services
Digital marketing is an extremely cost-effective way to get your business out there. That’s due, in part, to the simple fact that you can market well online at nearly any budget. Obviously the more you have to put into marketing services or targeted advertising, the more likely you are to see big results. However, something as simple as starting and maintaining a blog can make a huge difference.
6. Virtual Assistants
Finally, solopreneurs have a lot on their plate. You don’t have to hire a full-time assistant to get a little bit of extra help. In fact, using a virtual assistant in a freelance or contract capacity is usually a great move for solopreneurs. You can hire them to get you through busy periods and save cash when things are slow. If you develop a good rapport, you can reach out to them if you need help again down the road.
Running a successful business solo is hard work, but sometimes you need more hands on deck to keep the wheels turning. Keep these tools in mind as you build your solo business. They might just be the key you need to make your solopreneurship dreams come true!
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